In fall 2021, First Star Recycling commissioned a poster series to present at their office in Omaha, Nebraska. I went a step further and created a campaign to promote the practice of upcycling plastics.
up · cy · cle /ˈəpˌsīkəl/ (verb):
Firstar Fiber Omaha upcycles by turning hard-to-recycle plastic waste — wrappers, bags, liners, etc. — into durable and resilient plastic lumber.
to reuse discarded material in such a way as to create a product of higher quality or value than the original.
Reduce, Reuse, Upcycle is a campaign intended for those who strive to recycle their waste in a more useful way.
Designed by August VanCleave ©2021